{"title":"Tower 28 Beauty","description":"","products":[{"product_id":"tower-28-beauty-makewaves-lengthening-and-volumizing-mascara","title":"MakeWaves Lengthening and Volumizing Mascara","description":"\u003cp\u003eFor glossy, super defined, fluttery lashes in a single swipe, this clean vegan mascara is so good, it has to be tried to be believed. The magic is in the slightly curved triple-wave wand: Use the inner wave of the dual-sided brush for volume and the longer bristles to lengthen and define as the brush coats the lightweight, stretchy formula over each and every lash for natural, wide-awake, you-but-better lashes. Bonus: It’s ophthalmologist tested, safe for contact lens wearers, and easy on sensitive eyes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 oz\u003c\/li\u003e\n\u003cli\u003eDrift: Rich espresso brown\u003c\/li\u003e\n\u003cli\u003eJet: Inky black\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tower 28 Beauty","offers":[{"title":"Drift (Brown)","offer_id":52333463241072,"sku":"TOWE-T028-01-0000-Assorted 2","price":20.0,"currency_code":"USD","in_stock":false},{"title":"Jet Black","offer_id":52333463273840,"sku":"TOWE-T028-01-0000-Assorted 1","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/29286_drift__brown__20221123_174159_78694.jpg?v=1755711857"},{"product_id":"tower-28-beauty-shineon-lip-jelly","title":"ShineOn Lip Jelly","description":"\u003cp\u003eThis silky, translucent lip treatment feels like a moisturizing balm but delivers the shine of a gloss. Its delicate sheen is especially beautiful layered on top of a bolder color (like one of Tower28’s more pigmented, opaque lip jellies). Nourishing raspberry-seed and apricot-kernel oils hydrate, while rice-bran and sunflower-seed extracts repair, plump, and protect. There’s a clear shade called Chill, and Wild, a sheer, flirty raspberry.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3.9 mL \/ 0.13 fl oz\u003c\/li\u003e\n\u003cli\u003eChill - clear\u003c\/li\u003e\n\u003cli\u003eWild - sheer-ish raspberry\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tower 28 Beauty","offers":[{"title":"Chill","offer_id":52333464060272,"sku":"TOWE-T001Assorted 1","price":16.0,"currency_code":"USD","in_stock":false},{"title":"Wild","offer_id":52333464093040,"sku":"TOWE-T001Assorted 2","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/27667_chill_20220706_191817_62387.jpg?v=1755711809"},{"product_id":"tower-28-beauty-getset-blur-and-set-matte-powder-blush","title":"GetSet Blur + Set Matte Powder Blush","description":"\u003cp dir=\"ltr\"\u003eIt’s a two-in-one: Equal parts setting powder and richly pigmented blush, this blurs and smooths skin texture for a matte finish. 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Nourishing raspberry-seed and apricot-kernel oils hydrate, while rice-bran and sunflower-seed extracts repair, plump, and protect. We love the pink-kissed nude, the moody brown with a hint of rose, and the bright, summery pink; each one gives a great subtle, shimmery glow.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e3.9 mL \/ 0.13 fl oz\u003c\/li\u003e\n\u003cli\u003eOat - semi-sheer, milky peachy pink\u003c\/li\u003e\n\u003cli\u003eCashew - semi-sheer, milky rosy brown\u003c\/li\u003e\n\u003cli\u003ePistachio - semi-sheer, milky nude pink\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tower 28 Beauty","offers":[{"title":"Cashew","offer_id":52333465764208,"sku":"TOWE-T012Assorted 2","price":16.0,"currency_code":"USD","in_stock":false},{"title":"Oat","offer_id":52333465796976,"sku":"TOWE-T012Assorted 1","price":16.0,"currency_code":"USD","in_stock":false},{"title":"Pistachio","offer_id":52333465829744,"sku":"TOWE-T012Assorted 3","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/27668_cashew_20220706_191817_62403.jpg?v=1755711849"},{"product_id":"tower-28-beauty-sunnydays-spf-30-tinted-sunscreen-foundation","title":"SunnyDays SPF 30 Tinted Sunscreen Foundation","description":"\u003cp\u003eThis skin-soothing makeup made with mineral-only sunscreen and antioxidants protects, treats, and smooths skin tone and texture, leaving a healthy-looking, totally natural glow. The founder developed her clean line when conventional makeup exacerbated her eczema; this foundation has received the National Eczema Association’s Seal of Acceptance. We love everything about it, from the chic packaging to the perfect your-skin-but-better coverage (there are 14 amazing shades), not to mention all the skin nourishment packed into the formula: Zinc oxide helps protect against UVA and UVB damage, prickly pear extract nourishes, and antioxidant white sage helps inhibit free radicals.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e30 mL \/ 1 fl oz\u003c\/li\u003e\n\u003cli\u003e05 Fairfax - fair with pink undertones\u003c\/li\u003e\n\u003cli\u003e10 Larchmont - light with yellow undertones\u003c\/li\u003e\n\u003cli\u003e13 La Cienega - light with neutral undertones\u003c\/li\u003e\n\u003cli\u003e15 Melrose - light with warm undertones\u003c\/li\u003e\n\u003cli\u003e18 Montana - light with peach undertones\u003c\/li\u003e\n\u003cli\u003e20 Mulholland - light with neutral undertones\u003c\/li\u003e\n\u003cli\u003e25 Ocean Park - medium with warm undertones\u003c\/li\u003e\n\u003cli\u003e30 PCH – medium with yellow undertones\u003c\/li\u003e\n\u003cli\u003e35 Point Dume – medium with neutral undertones\u003c\/li\u003e\n\u003cli\u003e38 Pomona – medium with golden undertones\u003c\/li\u003e\n\u003cli\u003e40 Runyon – tan with olive undertones\u003c\/li\u003e\n\u003cli\u003e45 Silver Lake – tan with neutral undertones\u003c\/li\u003e\n\u003cli\u003e50 Sunset – tan with golden undertones\u003c\/li\u003e\n\u003cli\u003e55 Temescal – deep with golden undertones\u003c\/li\u003e\n\u003cli\u003e60 Third St – deep with neutral undertones\u003c\/li\u003e\n\u003cli\u003e65 Topanga – deep with red undertones\u003c\/li\u003e\n\u003cli\u003e70 Venice – deep with neutral undertones\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tower 28 Beauty","offers":[{"title":"10 Larchmont","offer_id":52333465862512,"sku":"TOWE-T020Assorted 2","price":32.0,"currency_code":"USD","in_stock":false},{"title":"13 La Cienega","offer_id":52333465895280,"sku":"TOWE-T020Assorted 16","price":32.0,"currency_code":"USD","in_stock":false},{"title":"15 Melrose","offer_id":52333465928048,"sku":"TOWE-T020Assorted 3","price":32.0,"currency_code":"USD","in_stock":false},{"title":"18 Montana","offer_id":52333465960816,"sku":"TOWE-T020Assorted 17","price":32.0,"currency_code":"USD","in_stock":true},{"title":"20 Mulholland","offer_id":52333465993584,"sku":"TOWE-T020Assorted 4","price":32.0,"currency_code":"USD","in_stock":false},{"title":"25 Ocean Park","offer_id":52349285237104,"sku":"TOWE-T020Assorted 5","price":32.0,"currency_code":"USD","in_stock":true},{"title":"30 PCH","offer_id":52501705949552,"sku":"TOWE-T020Assorted 6","price":32.0,"currency_code":"USD","in_stock":true},{"title":"35 Point Dume","offer_id":52333466059120,"sku":"TOWE-T020Assorted 7","price":32.0,"currency_code":"USD","in_stock":false},{"title":"38 Pomona","offer_id":52333466091888,"sku":"TOWE-T020Assorted 18","price":32.0,"currency_code":"USD","in_stock":true},{"title":"40 Runyon","offer_id":52333466124656,"sku":"TOWE-T020Assorted 8","price":32.0,"currency_code":"USD","in_stock":true},{"title":"45 Silver Lake","offer_id":52333466157424,"sku":"TOWE-T020Assorted 9","price":32.0,"currency_code":"USD","in_stock":true},{"title":"50 Sunset","offer_id":52333466190192,"sku":"TOWE-T020Assorted 10","price":32.0,"currency_code":"USD","in_stock":true},{"title":"55 Temescal","offer_id":52349285269872,"sku":"TOWE-T020Assorted 11","price":32.0,"currency_code":"USD","in_stock":true},{"title":"5 Fairfax","offer_id":52333466222960,"sku":"TOWE-T020Assorted 1","price":32.0,"currency_code":"USD","in_stock":false},{"title":"60 Third St","offer_id":52333466255728,"sku":"TOWE-T020Assorted 12","price":32.0,"currency_code":"USD","in_stock":true},{"title":"65 Topanga","offer_id":52333466288496,"sku":"TOWE-T020Assorted 13","price":32.0,"currency_code":"USD","in_stock":true},{"title":"70 Venice","offer_id":52333466321264,"sku":"TOWE-T020Assorted 14","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Assorted 15","offer_id":52349285302640,"sku":"TOWE-T020Assorted 15","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/27637_20220630_234232_100.jpg?v=1755711894"},{"product_id":"tower-28-beauty-oneliner-multi-liner","title":"OneLiner Multi-Liner","description":"\u003cp\u003eGlide this versatile, richly pigmented, creamy matte pencil over lips, cheeks, or eyelids. It’s made with nourishing ingredients like jojoba oil and shea butter, so it smooths on easily and blends beautifully. Use the precision tip to accentuate eyes or define lips, or diffuse the color with your fingers for a sheer flush anywhere you like. We love it for work, weekend, or a night out—the color really lasts and gives an effortless healthy-looking glow.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDraw Me: chocolate brown\u003c\/li\u003e\n\u003cli\u003eFill Me In: rosy nude\u003c\/li\u003e\n\u003cli\u003eWork of Art: pinkish taupe\u003c\/li\u003e\n\u003cli\u003ePaint My Number: muted mauve\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tower 28 Beauty","offers":[{"title":"Draw Me","offer_id":52333467697520,"sku":"TOWE0-T032-0-Assorted 3","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Fill Me In","offer_id":52333467730288,"sku":"TOWE0-T032-0-Assorted 1","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Paint My Number","offer_id":52333467763056,"sku":"TOWE0-T032-0-Assorted 4","price":15.0,"currency_code":"USD","in_stock":true},{"title":"Work of Art","offer_id":52501700444528,"sku":"TOWE0-T032-0-Assorted 2","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/29663_fill_me_in_20230113_231339_21.jpg?v=1755709860"},{"product_id":"tower-28-beauty-swipe-serum-concealer","title":"Swipe Serum Concealer","description":"\u003cp\u003eInstantly cover spots, dark circles, and redness—the finish is so natural, it’s hard to believe. Made with hydrating hyaluronic acid and skin-soothing green tea, the creamy, moisturizing serum smooths the look of texture without caking for effortlessly flawless skin. Dot lightly over trouble spots and pat into skin using your fingertips, a brush, or a sponge. For a brightening effect, choose one shade lighter than your skin tone and dab under the eyes and at the brow bone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e0.22 fl oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColor Shades:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e0.5 ALTA: Fair with pink undertones\u003c\/li\u003e\n\u003cli\u003e1.5 BW: Fair with olive undertones\u003c\/li\u003e\n\u003cli\u003e5.5 HH: Medium with peach undertones\u003c\/li\u003e\n\u003cli\u003e7.5 LAD: Medium with golden undertones\u003c\/li\u003e\n\u003cli\u003e9.5 MV: Medium with pink undertones\u003c\/li\u003e\n\u003cli\u003e12.5 PICO: Tan with pink undertones\u003c\/li\u003e\n\u003cli\u003e14.5 RP: Tan with neutral undertones\u003c\/li\u003e\n\u003cli\u003e19.5 WL: Rich with red undertones\u003c\/li\u003e\n\u003cli\u003e1.0 BH: Fair with neutral undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e2.0 BU: Light with neutral-cool undertones\u003c\/li\u003e\n\u003cli\u003e3.0 CC: Light with warm-peach undertones\u003c\/li\u003e\n\u003cli\u003e4.0 DTLA: Light with medium-cool undertones\u003c\/li\u003e\n\u003cli\u003e5.0 EP: Light with neutral undertones\u003c\/li\u003e\n\u003cli\u003e6.0 IE: Medium with light-neutral undertones\u003c\/li\u003e\n\u003cli\u003e7.0 KTOWN: Medium with neutral undertones\u003c\/li\u003e\n\u003cli\u003e8.0 LBC: Medium with warm-peach undertones\u003c\/li\u003e\n\u003cli\u003e9.0 MDR: Medium with olive undertones\u003c\/li\u003e\n\u003cli\u003e10.0 NOHO: Medium with tan-neutral undertones\u003c\/li\u003e\n\u003cli\u003e11 OC: Tan with medium-warm undertones\u003c\/li\u003e\n\u003cli\u003e12 PALI: Tan with medium-neutral undertones\u003c\/li\u003e\n\u003cli\u003e13 PLAYA: Tan with warm-golden undertones\u003c\/li\u003e\n\u003cli\u003e14 PV: Tan with warm-olive undertones\u003c\/li\u003e\n\u003cli\u003e15 SAMO: Deep with peach undertones\u003c\/li\u003e\n\u003cli\u003e16 SB: Deep with neutral undertones\u003c\/li\u003e\n\u003cli\u003e17 SD: Deep with warm undertones\u003c\/li\u003e\n\u003cli\u003e18 SGV: Deep with golden undertones\u003c\/li\u003e\n\u003cli\u003e19 WEHO: Rich with golden undertones\u003c\/li\u003e\n\u003cli\u003e20 WLA: Rich with neutral undertones\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tower 28 Beauty","offers":[{"title":"0.5 ALTA","offer_id":53169136501104,"sku":"TOWE-T034-Assorted 0.5","price":24.0,"currency_code":"USD","in_stock":true},{"title":"1.0 BH - 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The star ingredient is something called hypochlorous acid, a soothing compound naturally produced by our white blood cells. Surfers have long used the acid to help calm their skin after difficult days in the waves; here, it’s mixed with just water and salt—the latter helps conduct the calming acid on skin—and put in a spray bottle to make it easy. It’s pretty magical and can be used multiple times a day, anywhere on your face and body, for an odorless spritz that feels just like water but delivers beautiful relief.\u003c\/p\u003e\u003cul\u003e\u003cli\u003e120 mL \/ 4 fl oz\u003c\/li\u003e\u003c\/ul\u003e","brand":"Tower 28 Beauty","offers":[{"title":"One Size","offer_id":52333471039856,"sku":"TOWE-T005-04-0000One Size","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/27666_20220706_184229_3.jpg?v=1755709853"},{"product_id":"tower-28-beauty-gogo-cooling-shimmer-stick","title":"GoGo Cooling Shimmer Stick","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCreamy, cooling, and long-lasting, this eyeshadow stick glides on effortlessly to deliver a soft, diffused shimmer. 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All three are fragrance-free and approved by the National Eczema Association, the National Psoriasis Foundation, and the Rosacea Society.\u003c\/p\u003e\n\u003cp\u003eSet Includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x SOS Daily Rescue Facial Spray (1 oz\/ 30 mL )\u003c\/li\u003e\n\u003cli\u003e1 x SOS Barrier Recovery Cream (0.68 oz\/ 20 mL)\u003c\/li\u003e\n\u003cli\u003e1 x SOS Cleanser (0.5 oz\/ 15 mL)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Tower 28 Beauty","offers":[{"title":"One Size","offer_id":52537667944816,"sku":"TOWE-T062-01-0000-One Size","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/tower28__GG2025_vi_1_f903b6b3-39e2-4055-95ed-918261f3174e.jpg?v=1759791469"},{"product_id":"tower-28-beauty-sos-rescue-relief-body-wash-treatment","title":"SOS Rescue + Relief Body Wash Treatment","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGentle enough for daily use, this hypoallergenic body wash cleanses while helping calm skin that’s prone to dryness, redness, or irritation. The clear gel combines sodium hypochlorite—an ingredient known for its soothing properties and barrier support—with apple fruit extract to help lock in moisture and cactus flower extract for a boost of antioxidants. It lathers nicely and rinses easily, leaving skin feeling clean, comforted, and nourished.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e250 ml \/ 8.4 fl oz\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tower 28 Beauty","offers":[{"title":"One Size","offer_id":52776348418416,"sku":"TOWER-T071-01-0000-One Size","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/tower28_T071-01-0000_1_758347d5-9152-4cf0-9d3d-daa9be5a9d75.jpg?v=1767814904"},{"product_id":"tower-28-shineon-plumping-lip-jelly","title":"ShineOn Plumping Lip Jelly","description":"\u003cp\u003eThis lip treatment-meets-gloss is made with what Tower 28 calls “VibePlump” technology—an innovative plant-based stimulant that gently increases circulation to temporarily (and naturally) plump lips without the tingling sensation of many lip plumpers: You’ll simply feel a gentle vibration as it works. The formula also includes a nourishing blend of maracuja and sunflower seed oils, soothing arnica, and a special peptide complex to help stimulate collagen and hyaluronic acid production for fuller-looking over time. It glides on smooth and leaves behind a slick of gorgeous sheer color and juicy shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eChill Heat: Clear\u003c\/p\u003e\n\u003cp\u003eBitter Sweet: Sheer Lilac\u003c\/p\u003e\n\u003cp\u003eOnly Choice: Sheer Nude Pink\u003c\/p\u003e\n\u003cp\u003eStatic Flow: Sheer Warm Beige\u003c\/p\u003e\n\u003cp\u003eAct Natural: Sheer Chocolate Brown\u003c\/p\u003e","brand":"Tower 28 Beauty","offers":[{"title":"Chill Heat","offer_id":53826397897072,"sku":"TOWER-T073-Assorted1","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Only Choice","offer_id":53826397929840,"sku":"TOWER-T073-Assorted2","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/tower28___OnlyChoice_vi_1_030f98fe-9f89-44ad-b146-7fdb99c10021.jpg?v=1780011299"}],"url":"https:\/\/store.goop.com\/collections\/tower-28-beauty-1.oembed","provider":"goop","version":"1.0","type":"link"}