{"title":"Firming Serum","description":"\u003cp\u003eThese skin firming serums deliver clean active ingredients that absorb quickly and layer beautifully to visibly support smoother, refined-looking skin.\u003c\/p\u003e","products":[{"product_id":"goop-beauty-youth-boost-peptide-serum","title":"Youth-Boost Peptide Serum","description":"\u003cp\u003eFor youthful, healthy-looking skin, this powerful, clinically tested all-in-one peptide serum takes a 360-degree approach to target key signs of aging—firmness, elasticity, wrinkles, hyperpigmentation, texture, radiance, barrier support, and more. The results surprised even plastic surgeon Dr. Julius Few, who conducted the clinical study. “These are some of the most powerful results we’ve ever seen with a topical treatment,” he says.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMade with peptides to address laxity and volume loss, astaxanthin-rich microalgae and phytoactive paracress for firming and lifting, black tea ferment and niacinamide for glow and a more even complexion, bifidus postbiotics and ceramides for barrier support, along with safflower oleosomes and dragon’s blood to moisturize, the serum works beautifully for all ages, all skin tones, and all skin types (including sensitive). Use it morning and night to see improvements in skin firmness, elasticity, volume loss, the appearance of static and dynamic wrinkles, vascularization, pigmentation, smoothness, luminosity, and moisturization.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDermatologist Tested\u003c\/p\u003e\n\u003cp\u003eCruelty-Free\u003c\/p\u003e\n\u003cp\u003eSentitive Skin–Friendly\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e30mL \/ 1 fl oz\u003c\/p\u003e","brand":"goop Beauty","offers":[{"title":"30ml","offer_id":52323667018096,"sku":"GGE23-30ml","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/goopbeauty_GGE23-30ml_1-21.jpg?v=1755976889"},{"product_id":"alpyn-beauty-wild-nettle-niacinamide-firming-serum","title":"Wild Nettle \u0026 Niacinamide Firming Serum","description":"\u003cp\u003eThis silky serum hydrates and soothes, and it really improves the appearance of both fine lines and wrinkles as it firms. It’s made with nettle, which is counterintuitively calming for skin and plays a role in activating vitamin C, as well as rambutan, a plant-based alternative to retinol that’s packed with skin-glowifying niacinamide. Use it mornings and evenings for baby-soft skin that’s firm and luminous.\u003c\/p\u003e\u003cul\u003e\u003cli\u003e1 fl oz \/ 30 ml\u003c\/li\u003e\u003c\/ul\u003e","brand":"Alpyn Beauty","offers":[{"title":"One Size \/ No Color","offer_id":52348987572592,"sku":"ALPY-AB01013No Color","price":23.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/23608_20210513_231650_125.jpg?v=1755710033"},{"product_id":"caudalie-premier-cru-anti-aging-serum","title":"Premier Cru Anti-Aging Serum","description":"\u003cp\u003eThis silky, lightweight, resveratrol-infused serum deeply moisturizes for the ultimate French-girl glow. Made with the brand’s patented resveratrol-and-honokiol compound called TET8™, plus viniferine (found in grapevine sap), it helps brighten, firm, and plump, smoothing deep wrinkles and fine lines. Hyaluronic acid floods skin with hydration for almost immediate visible results, too, and it's subtly scented with gorgeous Damask rose and a blend of botanical essences.\u003c\/p\u003e\u003cul\u003e\u003cli\u003e1 fl oz \/ 30 mL\u003c\/li\u003e\u003c\/ul\u003e","brand":"Caudalie","offers":[{"title":"No Size \/ No Color","offer_id":52501579825520,"sku":"CAUD-354A-No Color-N","price":55.6,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/25769_20211217_004235_165.jpg?v=1755710544"},{"product_id":"de-mamiel-fatigue-fix","title":"Fatigue Fix","description":"\u003cp\u003eThis luminizing serum brightens and uplifts skin with a nourishing blend of high-performance superingredients. Energizing glycoin protects and revitalizes skin, while polyglucuronic acid and organic prickly pear seed oil lock in moisture. Nutrient-rich sweet orange, jasmine, rose geranium, myrrh, and ylang-ylang oils soothe both body and mind (and smell amazing). Warm a few drops in your hands before massaging onto skin—a beautiful, grounding ritual for morning and night.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30ml\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"de Mamiel","offers":[{"title":"One Size","offer_id":52501588738416,"sku":"DEMA-FAFI-30-SP{custitem_psgss_product_color}One Size","price":160.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/27992_20220829_224221_64341.jpg?v=1755710480"},{"product_id":"skin-design-london-face-tight-serum","title":"Face Tight Serum","description":"\u003cp\u003eThis luxurious, silky serum, infused with the brand’s superpowered triple hexapeptide technology (it’s rich in high-yield actives and nourishing proteins), noticeably lifts and firms the skin, plumping with moisture and boosting it all over. Use the serum morning and night, gently applying over the face, jawline, and neck, for luminous, youthful skin.\u003c\/p\u003e\u003cul\u003e\u003cli\u003e30 mL \/ 1 fl oz\u003c\/li\u003e\u003c\/ul\u003e","brand":"Skin Design London","offers":[{"title":"One Size","offer_id":52349252993392,"sku":"SKDE-SE006-One Size","price":280.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/27486_20220617_192719_62731.jpg?v=1755711573"},{"product_id":"ursa-major-mountain-glow-golden-serum","title":"Mountain Glow Golden Serum","description":"\u003cp\u003eThis vitamin- and adaptogen-rich serum helps smooth, hydrate, and tone, giving skin a dewy, renewed radiance. Agarikon mushroom, honey locust seed, and wild pansy help firm and lift, while soothing indigo seed helps reduce redness. Fern-derived phytosterols and collagen-boosting star-tipped lichen support a plumper, more radiant-looking complexion. Smooth on a few honey-and-birch-scented pumps morning or night—it works for all skin types.\u003c\/p\u003e\u003cul\u003e\u003cli\u003e30 mL \/ 1 fl oz\u003c\/li\u003e\u003c\/ul\u003e","brand":"Ursa Major","offers":[{"title":"One Size","offer_id":52349293953392,"sku":"URMA-3868-One Size","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/8305\/2400\/files\/27871_20220729_221408_4.jpg?v=1755709885"}],"url":"https:\/\/store.goop.com\/collections\/firming-serum.oembed","provider":"goop","version":"1.0","type":"link"}